17.28.010 – Purpose

The purpose of this Chapter is to establish a framework for a comprehensive system of sign controls governing the display, design, construction, installation and maintenance of signs that will:

  1. Balance the rights of individuals to identify their businesses and convey their messages, and the rights of the public to be protected against the unrestricted proliferation of signs.
  2. Protect the public health, safety, comfort, convenience and general welfare.
  3. Reduce traffic hazards.
  4. Enhance the attractiveness of the City.
  5. Protect property values.
  6. Promote economic development.
  7. Further the objectives of the Comprehensive Plan.
  8. Preserve the right of free speech exercised through the use of signs containing noncommercial messages.